Silver bullets work really well as a commemorative memento of the Lone Ranger or something to kill a werewolf, but they don’t work very well when it comes to marketing, consumer, or brand research.
Want to know why? Because consumers, markets, and brands are complex, and “complexity” is the nemesis of the silver bullet solution. For more, take a look at our column in this week’s The Customer.
The thing is, complexity operates in a stadium where the rules change depending on what team you’re on, and that’s never an arena where “silver bullets” play really well. Engagement and loyalty, on the other hand, metrics can help simplify the process. Want to know how? Reach out here.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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