Brand Keys is the only research consultancy in the world that specializes in uncovering what makes customer loyalty happen, providing the psychologically-based metrics that accurately predict future consumer behavior in a category. This independently-validated approach enables companies to anticipate a rapidly changing marketplace, and focus on what truly drives consumer engagement with brands.
|The Brand Keys methodology, applications and case studies now in an animated version.||
The Digital Platform GPS: finally, the intersection of brand strategy and digital technology.
|As much as we would like to personally chat with everyone, we know the time pressures that make that harder than ever. To check out animations of what we do, how we do it, and to see actual results, click here to visit our You Tube channel.||Brands are out there participating in the digital space because that’s where their consumers are, but how many can say with confidence that they are using those digital platforms to their brand’s greatest strategic advantage? … read more|
The results of our 2013 Customer Loyalty Engagement Index are available. Please click here for more information.
WHAT HAPPENED? Recordings of stories matching Brand Keys predictions to marketplace results:
- Defriending Facebook
- Call of Gaming
- JCP Sends SOS
- Shelf Life of Real Brands
- E-reader Plot Thickens
- Here’s My Number Buy Me Baby
- Will Phablets Be Fabulous?
- Trends for 2013
- Friends With Brand Benefits
- Engagement Olympics