Recently, viewers have quite literally “tuned out” the news.
But because trust assessments correlate highly with viewer behavior, dips in “trust” have seen concomitant dips in viewership.
Boredom? Maybe. Ennui? Possible.
Both of those possibilities have been abetted by a lack of “Trump tension,” our allusion to Trump’s near-daily monopolization of TV news cycles, accompanied by the silent but implicit viewer thought, “What the hell is he going to say now!?”
Anyway, in our 9th wave of research for MediaPost, eight of the nine TV news brands showed trust levels in decline. With one exception.
Was it the news brand you watch, albeit less often now? Tune in here and find out.
Oscar Wilde noted, “In America the president reigns for four years, and the news governs for ever and ever.”
Based on recent tracking, perhaps not.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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