When people (like you) shop for the holidays, it turns out your shopping habits haven’t changed all that much over the past 3 years (Today: Before September and September +1% each over 2021, October no change, November before Black Friday +1%, Black Friday -2%, Cyber Monday -4%, December -2%) but it’s worth a revisit to a prior holiday analysis of ours, explaining a lot about how people shop: https://tinyurl.com/2m438bdf
We’re busy putting the 2025 Customer Loyalty Engagement Index into field and will be back in January with those results for you but be of good cheer. There’s still time to shop for the holidays.
In the meantime, the best for yours and the New Year!
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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