It’s easy to call everything a “brand.”
Easy, but incorrect.
There are people who call everything and everyone a “brand” but they’re wrong in so many ways they’d need a chart and a flashlight to course-correct!
There’s a big difference between a “commodity” and a “brand,” and they kind of get that.
But it turns out there are nuanced gradations between the two. In fact, there’s a classification one step beyond “brand.”
Take a look at our most recent column in The Customer, which discusses our new analysis.
It included 1,994 B2C, B2B, and D2C products and services in 128 categories including traditional, digital, online, and app-based. And, it has a chart.
If you still think everything is a brand, you’ll have to provide your own flashlight.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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