- Total consumer spend for 4th of July celebrations is estimated to be nearly $8 billion this year, and
- For the past 20 years Brand Keys has released its annual survey ranking brands for their patriotic resonance.
We mention those both because it turns out that brands consumers feel best embody the value of “patriotism” benefit greatly from that connection.
This year retail brands made up 26% of the top 50 most patriotic, which, for those brands, is really something to celebrate. See what Chain Store Age had to say about all that.
It’s pretty much like Louis Brandeis said, “Those who won our Independence believed liberty to be the secret of happiness.”
And sometimes, shopping.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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