Creativity is thinking up new things. That’s good.
Innovation is doing new things. That’s better.
Here’s why: https://tinyurl.com/6ay9sf9x
And coming soon, our 20th annual Most Innovative Brands survey and America’s top 50 most-innovative brands.
WATCH THIS SPACE!
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
Share this: 