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Brand Keys 22nd annual Loyalty Leaders List is an analysis providing a comprehensive, cross-category perspective of brand loyalty today.

Loyalty’s Top Line: Digital and tech brands held their ground. Traditional brands worked harder and moved up the list an average of 11 positions. Big winners included T.J. Maxx, 5 Guys Burgers, Zara, and Lyft.

For an analysis of this year’s results we invite you to read Paul Ausick’s 24/7 Wall Street article, “Tech Brands Dominate Brand Loyalty Rankings.”

Oh, joke all you want about certain brands taking over the world, but from a loyalty perspective, it’s a reality.

So not so much of a joke, and the loyalty Rule of Six playing itself out in the real world. Consumers that exhibit high degrees of brand loyalty in one category are 6 times more likely to use the same brand in another category. Brands in multiple categories this year were Amazon, Apple, and Google.

For this year’s top-100 Loyalty Leaders click here.

Loyalty’s Bottom Line: Brands that make loyalty and emotional engagement a strategic priority always appear high on our list. Most importantly, they always appear at the top of consumers’ shopping lists too.

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.