When it comes to the future, it’s said there are three kinds of marketers: those who let it happen, those who make it happen, and those who wonder what happened.
To help navigate the future, Brand Keys conducts a year-end review of all our loyalty and engagement metrics. This year 100,000+ consumers took part in our predictive surveys.
Our analysis identified correlated-to-behavior views of future changes to category dynamics and consumer expectations. The detours in customer journeys and the arrivals and departures of category and consumer values. And eleven future trends that will transform 2021. We invite you to take a look at what’s down the road here.
We look to the future because it’s what we do professionally. But this year, in particular, and very personally, the future is more important than ever because, what the insights make clear, is that all consumers and our colleagues ache to view this past year in a rear-view mirror.
They all look to the future and hope for an end to the pandemic, an end to the economic, social, and racial disruptions, and an end to 2020’s abnormal. They yearn for a future of normalcy. At work, and school, and restaurants, and at local businesses and gyms. To travel the world and safely socialize with family and friends in their neighborhoods. To rejoice and grieve – not on a computer screen – but together, on a clear path to a better tomorrow.
This is our wish for you and yours for the New Year.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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