Americans currently subscribe to an average of three paid video streaming services. In 2017 50% the country subscribed to just one.
Five major streaming services launched in the past year, and now a sixth is coming. Telecom giant AT&T just announced a deal to spin off its WarnerMedia and merge it with Discovery.
Right now, Netflix is #1. But strategy is going to matter even more now.
For a look at one streaming brand’s battle plan, we invite you to read “The Winning Strategies of the Streaming Wars” in this week’s TheCustomer.
In this war, if content is firepower, AT&T’s new entry looks like it will be a formidable contender.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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