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Nivea once ran an ad with the headline, “White Is Purity.”

One airline focused on their flight attendants with the line, “Hi, I’m Olivia. Fly me!”

The Kentucky Fried Chicken slogan, “finger lickin’ good” was translated into Chinese as, “Eat your fingers off.”

Geritol ran an ad where a husband listed all his wife’s attributes and ends the commercial with “My wife. I think I’ll keep her!”

Now Dior and Johnny Depp have apparently insulted Native Americans. Some are calling it racist.

Take a look here.

Are people being culturally naïve or just oversensitive? Pay particular attention to what the Executive Director had to say. Is it just me!?

Your comments and opinions would be greatly appreciated.

 


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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