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Markets – and marketing – have changed. The global supply chain has changed. Consumers have changed. Customer loyalty has changed too.

And despite what you may have heard (and in spite of global supply chain snafus) loyalty is alive and well. It’s just changed. Change can be good thing. If you’re prepared for it.

Brand Keys had the opportunity to speak with podcaster Nick Westergaard about those changes and what clever moves marketers can make to prepare for them and fortify customer loyalty.

Give a listen to the OnBrand podcast, “What Customer Loyalty Looks Like in 2022” here.

It’s been said an ounce of loyalty is worth a pound of cleverness.

But a little of each never hurts.

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.