There’s an old Russian proverb that goes, “Always choose a restaurant that gives you a table near a waiter.” Today, though, consumers’ appetites for restaurant loyalty is far more complex than where they sit.
From where Brand Keys sits – and with the aid of our 2020 Customer Loyalty Engagement Index – we have clear a sightline on the values, viewpoints, and expectations consumers hold when it comes to out-of-home dining loyalty.
Take a look at this Restaurant News article and see which coffee, pizza, casual dining, and fast food brands fared best this year when it came to cooking up customer loyalty
An Italian proverb says, “People disappoint, but pizza is eternal,” which, this year’s data demonstrates, is entirely dependent on not disappointing customers when it comes to delivering on their dining expectations.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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