That’s the marketing-research version of “don’t take candy from strangers.”
So, please, don’t be fooled by fakes, frauds, phonies, or charlatans who know nothing about what consumers really expect. It will only make you crazy!
It was driving me crazy. But understanding customer expectations can help: https://tinyurl.com/2bm46r98
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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