Why Cheap Doesn’t Always Drive Sales
Here’s our mantra: You need to know what people think, [...]
Coming Soon the Apple iPhablet (Maybe)
Four years ago, when we were examining leading-indicator values and [...]
Week #2 Of Shutdown Slices Political Party Brand Scores: Dems -10%, G.O.P. -17%
On the brand front in Shutdown Week #2, the Republican [...]
With Government Shut Down, Which Political Party Brand Takes Bigger Hit?
After years dealing with financial crises on a last-minute basis, [...]
Are Burger King’s New Healthier Potatoes An Oxymoron?
Health Fact: someone 25 years old today will live 2.5 [...]
With Higher Marketplace Expectations, Apple Puts Up ‘On Sale’ Sign, RIM Puts Up ‘For Sale’ Sign
You can’t help but notice the speed at which technological [...]
When It Comes To Fashion Brands, This Year Armani, Burberry, J. Crew Matter More, Ralph Lauren And Banana Republic A Little Less
It’s Fashion Week and the results of the 2013 Brand [...]
Acquisition Of Nokia Phones Adds New Anti-Google Weapons to Microsoft Arms Race
Outgoing Microsoft CEO Steve Ballmer was quoted, “By the early [...]
Is Sears Serious? From Craftsmen, Kenmore, To Mid-Range Fashion Like Cheryl Tiegs, Back To Luxury Goods Like Jimmy Choo, And Now To Bondage Wear.
JCPenney is not the only major department store chain trying [...]
Which Charity Is Best? How Corporate Giving Can Boost Branding, Sales
Everyone from Helen Keller to King Carl XVI Gustaf of [...]