Is Sears Serious? From Craftsmen, Kenmore, To Mid-Range Fashion Like Cheryl Tiegs, Back To Luxury Goods Like Jimmy Choo, And Now To Bondage Wear.
JCPenney is not the only major department store chain trying [...]
Which Charity Is Best? How Corporate Giving Can Boost Branding, Sales
Everyone from Helen Keller to King Carl XVI Gustaf of [...]
Nike Nixes Ryan Braun Sponsorship
Nike dumped disgraced Milwaukee Brewers Ryan Braun, suspended for the [...]
Simpsons #1 Most-Watched Animated Show Among 18-49 Year Olds. With Re-Runs Worth A Billion Dollars!
In a recent Brand Keys survey among that most-desired of [...]
Sears Opens Luxury Department Offering Rolex, Chanel, Jimmy Choo, Alaia, & Stella McCartney
--> You know the saying “Nothing is more dangerous than [...]
Apple And Motorola Re-Visit Old Values In New Ads
Fifty years ago the phrase, “Made in the USA,” had [...]
Nook, Nook. Who’s There? Not The CEO.
No joke. Barnes and Noble CEO, William Lynch, resigned on [...]
Which Brands Are Most Patriotic?
With July 4th soon upon us, many marketers are readying [...]