When It Comes to Super Bowl Advertising, Emotional Engagement Beats Entertainment. Always.
Fewer than half of Super Bowl XLIX’s advertisers will score [...]
Predictive Metrics Only Work If They Actually Predict Something!
If that sounds self-evident, before you go, “well, duh,” think [...]
Brand And Marketing Trends for 2015
It’s been said that there are three kinds of marketers [...]
McDonald’s Arch Deluxe Redux
Well, not precisely the Arch Deluxe, but more about that [...]
2014 Hispanic Holiday Shopping Survey: Feliz Navidad For Retailers
This holiday season Hispanic shoppers will make the difference between [...]
Happy Birthday to The Few, The Proud, The Marines. A Brand of Brothers.
Tuesday is Veterans Day, a celebration to honor America's veterans [...]
Being Better In Tune With Consumer And Brand Engagement
Brand Keys celebrated its 30th anniversary last month. And as [...]
An Ounce of Loyalty Is Worth A Pound of Most Everything Else
Bottom line: mobile, digital, and social brands continue to exhibit [...]
Q: What do you do when your brand gets stale? A: Find a fresh recipe that offers more than just product
McDonald’s is desperately looking to change the image of their [...]
Breaking Up Is Hard To Do
Three years ago Meg Whitman, CEO of Hewlett Packard, instituted [...]