Being Better In Tune With Consumer And Brand Engagement
Brand Keys celebrated its 30th anniversary last month. And as [...]
An Ounce of Loyalty Is Worth A Pound of Most Everything Else
Bottom line: mobile, digital, and social brands continue to exhibit [...]
Q: What do you do when your brand gets stale? A: Find a fresh recipe that offers more than just product
McDonald’s is desperately looking to change the image of their [...]
Breaking Up Is Hard To Do
Three years ago Meg Whitman, CEO of Hewlett Packard, instituted [...]
Truly Mobile Apps: Ridesharing, the 21st Century Version of Carpooling
As of September 2014, the San Francisco and app-based Uber [...]
2014 Sports Fan Loyalty Index Names NFL Fan Favorites And Finds Ray Rice Domestic Violence Hurts League More Than Team
Anyone up on the news can’t have missed the fact [...]
Luxury Brands Are Different
French luxury-brand Hermés posted second-quarter sales last week. They were [...]
Celebrating America’s Most Patriotic Brands
It’s a fair bet that lots of consumers are looking [...]
2014 World Cup Soccer: The “Official” (& Unofficial) Game-Changer For The Sport And The Sponsors
This year was our 22nd year conducting the Brand Keys [...]