When It Comes to Super Bowl Advertising, Emotional Engagement Beats Entertainment. Always.
Fewer than half of Super Bowl XLIX’s advertisers will score [...]
Super Bowl 2015: Professors vs. Researchers
Since a good researcher always gives attribution, I want to [...]
Predictive Metrics Only Work If They Actually Predict Something!
If that sounds self-evident, before you go, “well, duh,” think [...]
Brand And Marketing Trends for 2015
It’s been said that there are three kinds of marketers [...]
McDonald’s Arch Deluxe Redux
Well, not precisely the Arch Deluxe, but more about that [...]
Whether You Call It “Gray Thursday,” “Black Friday,” “Small Business Saturday,” “Sofa Sunday,” “Cyber Monday,” or “Giving Tuesday,” It’s All Just November
As Brand Keys (the only research consultancy that specializes in [...]
2014 Hispanic Holiday Shopping Survey: Feliz Navidad For Retailers
This holiday season Hispanic shoppers will make the difference between [...]
Happy Birthday to The Few, The Proud, The Marines. A Brand of Brothers.
Tuesday is Veterans Day, a celebration to honor America's veterans [...]
For Retailers “Black Friday” Has Become A Season Unto Itself. Oh, And It Started November 1st.
Super-charged by increased mobile outreach, intensified consumer planning, and raised [...]
Being Better In Tune With Consumer And Brand Engagement
Brand Keys celebrated its 30th anniversary last month. And as [...]