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OK, you be the judge.

But here’s something that, done right, can point you in the direction of a $10 billion valuation: our column in this week’s The Customer.

Emotions can be your worst enemy in the stock market.

Emotional engagement and loyalty, on the other hand.  .  . well, you be the judge.

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.