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About Robert Passikoff

Robert Passikoff is Founder & President of Brand Keys, Inc., the author of two books, and a sought-after speaker and thought leader on engagement and loyalty. Dr. Passikoff has 35 years of agency and client experience in all phases of strategic brand planning for a wide variety of B2B and B2C product and service categories.

With Higher Marketplace Expectations, Apple Puts Up ‘On Sale’ Sign, RIM Puts Up ‘For Sale’ Sign

You can’t help but notice the speed at which technological [...]

By |2014-07-25T17:57:22+00:00September 18, 2013|Uncategorized|Comments Off on With Higher Marketplace Expectations, Apple Puts Up ‘On Sale’ Sign, RIM Puts Up ‘For Sale’ Sign

When It Comes To Fashion Brands, This Year Armani, Burberry, J. Crew Matter More, Ralph Lauren And Banana Republic A Little Less

It’s Fashion Week and the results of the 2013 Brand [...]

By |2014-07-25T17:57:22+00:00September 11, 2013|Uncategorized|Comments Off on When It Comes To Fashion Brands, This Year Armani, Burberry, J. Crew Matter More, Ralph Lauren And Banana Republic A Little Less

Acquisition Of Nokia Phones Adds New Anti-Google Weapons to Microsoft Arms Race

Outgoing Microsoft CEO Steve Ballmer was quoted, “By the early [...]

By |2014-07-25T17:57:23+00:00September 3, 2013|Uncategorized|Comments Off on Acquisition Of Nokia Phones Adds New Anti-Google Weapons to Microsoft Arms Race

Is Sears Serious? From Craftsmen, Kenmore, To Mid-Range Fashion Like Cheryl Tiegs, Back To Luxury Goods Like Jimmy Choo, And Now To Bondage Wear.

JCPenney is not the only major department store chain trying [...]

By |2014-07-25T17:57:24+00:00August 21, 2013|Uncategorized|Comments Off on Is Sears Serious? From Craftsmen, Kenmore, To Mid-Range Fashion Like Cheryl Tiegs, Back To Luxury Goods Like Jimmy Choo, And Now To Bondage Wear.

Simpsons #1 Most-Watched Animated Show Among 18-49 Year Olds. With Re-Runs Worth A Billion Dollars!

In a recent Brand Keys survey among that most-desired of [...]

By |2015-04-09T17:00:28+00:00July 31, 2013|Uncategorized|Comments Off on Simpsons #1 Most-Watched Animated Show Among 18-49 Year Olds. With Re-Runs Worth A Billion Dollars!

Sears Opens Luxury Department Offering Rolex, Chanel, Jimmy Choo, Alaia, & Stella McCartney

--> You know the saying “Nothing is more dangerous than [...]

By |2015-04-09T17:00:39+00:00July 24, 2013|Uncategorized|Comments Off on Sears Opens Luxury Department Offering Rolex, Chanel, Jimmy Choo, Alaia, & Stella McCartney
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