Top-10 Most Engaging Brands of 2013 And How They Did It.
“Brand engagement” is how well a brand meets expectations that [...]
The New (And Superfluous) Smartwatch: Everything You Ever Imagined And Nothing You Really Want
Comedian, Lewis Black, called it out: “This new millennium sucks! [...]
If The Nike Brand Doesn’t Fit, LeBron Won’t Commit
Hard as it is to believe today, there was time [...]
Brand And Marketing Trends For 2014
It was management consultant, Peter Drucker, who advised the best [...]
Mobile Shortens Holiday Shopping (Schedule And Spend) So You Have More Time To Be Thankful
Shopping for the holidays yet? Probably not. Our annual 2013 [...]
BlackBerry Brand Re-Boot Boots CEO
After months of looking for a buyer, BlackBerry has given [...]
Problem: AT&T Losing Phone Customers. Solution: Take Two (Or More) Tablets & Call Me Next Quarter
It was Mark Twain who noted that names are not [...]
Why Cheap Doesn’t Always Drive Sales
Here’s our mantra: You need to know what people think, [...]
Coming Soon the Apple iPhablet (Maybe)
Four years ago, when we were examining leading-indicator values and [...]
Week #2 Of Shutdown Slices Political Party Brand Scores: Dems -10%, G.O.P. -17%
On the brand front in Shutdown Week #2, the Republican [...]