Blog

About Robert Passikoff

Robert Passikoff is Founder & President of Brand Keys, Inc., the author of two books, and a sought-after speaker and thought leader on engagement and loyalty. Dr. Passikoff has 35 years of agency and client experience in all phases of strategic brand planning for a wide variety of B2B and B2C product and service categories.

2014 World Cup Soccer: The “Official” (& Unofficial) Game-Changer For The Sport And The Sponsors

This year was our 22nd year conducting the Brand Keys [...]

By |2014-07-25T18:49:51+00:00June 25, 2014|Uncategorized|Comments Off on 2014 World Cup Soccer: The “Official” (& Unofficial) Game-Changer For The Sport And The Sponsors

To Err Is Human. To Forgive Divine. To Blame It On Someone Else Is Just Business.

When the waiting time for loading video got sluggish, Netflix [...]

By |2014-07-25T19:07:27+00:00June 11, 2014|Uncategorized|Comments Off on To Err Is Human. To Forgive Divine. To Blame It On Someone Else Is Just Business.
Go to Top