Blog

Brand Keys is set to release our database of predictive brand loyalty metrics in January 2022. All 4.3 million of them.

After 25 years conducting the annual Customer Loyalty and Engagement Index, it seemed an apt time to allow brands access to where brand loyalty has come from and, more importantly, where it’s going.

It works out to 219,000 hours of consumer interviews – 4.3 million consumer evaluations including loyalty and engagement analytics for 1,624 brands in 142 categories, assessments independently-validated that correlate highly (0.80+) with positive, in-market consumer behavior. Our first Loyalty Index was conducted in 1997 and assessments have been conducted annually ever since. A total of 219,000 hours of consumer interviews.

And 25 years – a Silver Anniversary – is, we believe, something to celebrate. For additional details, we invite you to check out this week’s column in The Customer.

Or, for a CRM perspective, look here.

As the year (all 365 days) comes to a close, the Brand Keys family sends you and yours our best wishes for healthy and happy holiday and New Year’s celebrations.

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.