Tessica Brown had a major bad hair day. Major!
It involved Gorilla Glue, the industrial strength adhesive. Talk about a sticky situation for a brand. But it turns out that Ms. Brown’s misfortune was a real boost for the brand.
Spoiler alert: it worked out great for everyone. But if you want to see what happens when bad news turns out to be great news for a brand, click here.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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