In a pre-pandemic lifestyle survey, people identified three everyday-artifacts as being absolutely essential to their everyday-lives. And, no surprise, one of them was a smartphone.
A little more than one-third the earth’s population has a smartphone. And about 84% of Americans own one. It’s likely you fall into one of those groups.
For more about that (and the other two “essential” items in your lives) we invite you to take a look at “Customer Expectations – Smartphone Edition” in TheCustomer.
Oh, and the addiction? It’s real. And it’s called “Nomophobia,” an abbreviation of “no-mobile-phone-phobia.”
But don’t worry. You could be in the other 34%.
But if you’re reading this on your phone, probably not!
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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