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Expectations drive consumer behavior. Innovation is great, but consumers can’t necessarily articulate particular innovations they want. They recognize it when they see it. More accurately, they feel what they want.

They wait for brands to present innovation to them. Only then do they decide whether an “innovation” meets their expectations. And that’s what determines whether an innovation will be a success.

Here’s how a perfect storm of expectations and innovation “blew” Peloton out of the luxury category into the “necessity” sector: https://thecustomer.net/passikoff-peloton-isnt-pedaling-fast-enough.

Expectations met? Perhaps not. Because now Peloton has a lot of competition and they have plans too.

But then, what else would you expect?

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.