The Thin Brand Line

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When it comes to your brand, there’s a thin line between being iconic and being dead.

A very thin line.

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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By Robert Passikoff|2020-11-30T13:47:26+00:00November 30, 2020|Customer Loyalty, Uncategorized|Comments Off

About the Author: Robert Passikoff

Robert Passikoff is Founder & President of Brand Keys, Inc., the author of two books, and a sought-after speaker and thought leader on engagement and loyalty. Dr. Passikoff has 35 years of agency and client experience in all phases of strategic brand planning for a wide variety of B2B and B2C product and service categories.