That being the case, there are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research. Questions like “Is it something more than a qualitative opinion?” “Does it go beyond imagery and does it really measure consumers’ emotions? And, perhaps most importantly, “Is it predictive of what will happen in the marketplace?”
As our own annual test, Brand Keys again examines how closely what we said during the year in 2013 on this blog, The Keyhole, and in our Forbescolumns (all based on metrics and insights from our validated and predictive Customer Loyalty Engagement Index) about how strategies brands were – or were not taking – matched up with actual market results. In short, to see, “What happened?”
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Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.Share this: