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In an age of fleeting fads and juiced social networking, Ernest Hemingway’s steadfast principles applied to loyalty offer a timeless tale for brands seeking to forge lasting, meaningful connections with their customers: https://customerland.net/passikoff-the-brand-also-rises/

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.