Starbucks Revives The Unique Selling Proposition
The Unique Selling Proposition, or “USP,” is a marketing proposition [...]
Most Loyal Fans In Baseball
Last week the cry of “Play Ball” echoed across the [...]
Gods of Retail War 2014
Watch out, GameStop, Walmart has a double-barreled shotgun pointed at [...]
Which Came First, The Consumer or the Brand?
It was David Ogilvy who said, “Consumers don’t say what [...]
For Rent: Lots Of Space (Not Digital)
It was Andrew Carnegie who advised, “Invest in land. They’re [...]
Are Phablets Finally Here?
Five years ago, while examining leading-indicator values and expectations in [...]
The Academy Award Winners And Losers. Odds For Movies And Odds For Ads
The 86th Academy Awards being broadcast this Sunday, March 2nd [...]
Loyal Fans: Sports Leagues and Sports Retailers
The dictionary defines ‘loyalty’ as “the quality or state of [...]
Want To Make More Dough? Engagement Innovate Like Domino’s
We released the results of our 2014 Customer Loyalty Engagement [...]
Announcing The 2014 Customer Loyalty Engagement Index: Better Meeting Expectations = Better Customer Loyalty. And A Better Bottom Line.
In this century it’s a sure thing that what delights [...]