MLB’s Most (& Least) Loyal Fans. The Dynamics of Root, Root, Rooting For the Home Team.
The Major League Baseball season opened this week with the [...]
2016 Super Bowl Ad Engagement Survey
Only 39% of Super Bowl 50’s advertisers will score big [...]
NFL Teams By The (Loyalty) Numbers
The 2015 National Football League season kicked off last night [...]
Basketball’s Most-Loyal Fans
The 2015 NBA playoffs are just underway, and while it [...]
Baseball’s Most Loyal Fans
It’s just like Yogi Berra said. “A home opener is [...]
When It Comes to Super Bowl Advertising, Emotional Engagement Beats Entertainment. Always.
Fewer than half of Super Bowl XLIX’s advertisers will score [...]
Super Bowl 2015: Professors vs. Researchers
Since a good researcher always gives attribution, I want to [...]
2014 Sports Fan Loyalty Index Names NFL Fan Favorites And Finds Ray Rice Domestic Violence Hurts League More Than Team
Anyone up on the news can’t have missed the fact [...]