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In 2006 Apple introduced the “Get A Mac” campaign starring Justin Long and John Hodgman. If you never saw it or don’t remember it, here’s a precis:

Casually-dressed Justin Long (“Hello, I’m a Mac.”) and John Hodgman (“And I’m a PC.”) in a suit and tie acted out very brief and very droll vignettes comparing capabilities of the Mac and the PC. Since everything is online today, you ought to check them out again, or for the first time, because they were very funny, very popular, and very effective. But you be the judge.

Anyway, now it’s 2021 and Justin Long (“Hello, I’m. . . Justin Long”) is working for Intel promoting PCs. Borrowed equity or brand irony? Take a look at Nat Ives’ Wall Street Journal column, Intel Taps Justin Long To Promote PCs, and you be the judge.

Lots of folks cite Oscar Wilde’s, “Imitation is the sincerest form of flattery,” but forget the end of that quote is “. . . that mediocrity can pay to greatness.”

You be the judge.

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