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Why market research deserves a seat at the table

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Why market research deserves a seat at the table

By Robert Passikoff|2021-09-05T15:07:27+00:00August 27, 2021|Comments Off on Why market research deserves a seat at the table

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About the Author: Robert Passikoff

About

Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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