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What’s Behind Fan Loyalty

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What’s Behind Fan Loyalty

By Robert Passikoff|2023-03-15T14:43:44+00:00March 14, 2023|Comments Off on What’s Behind Fan Loyalty

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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