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Finding JC Penney’s Retail Raison d’Etre

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Finding JC Penney’s Retail Raison d’Etre

By Robert Passikoff|2022-05-05T02:31:30+00:00April 19, 2022|Comments Off on Finding JC Penney’s Retail Raison d’Etre

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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