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Brands & Brand Folly

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Brands & Brand Folly

By Robert Passikoff|2024-09-24T17:46:23+00:00September 24, 2024|Comments Off on Brands & Brand Folly

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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