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Bad Research = Bad Predictions. Again.

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Bad Research = Bad Predictions. Again.

By Robert Passikoff|2022-11-29T17:57:22+00:00November 29, 2022|Comments Off on Bad Research = Bad Predictions. Again.

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About the Author: Robert Passikoff

About

Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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