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Social Networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organizational silos, while marketing professionals deal with brand values infused with political dogma.

Those concerns, the need to accommodate emerging technologies, and the unrelenting demand to continually prove marketing’s value are only some of the concerns keeping marketers up at night.

Here are some insights from a recent conversation Brand Keys had with The Customer:

One strategy that’s suggested for recurring nightmares is to put stress in its place.  Brand Keys and its independently-validated insights can help alleviate some of the stress related to long and short-term issues that ultimately define brand success.

And maybe even help you get a better night’s sleep!

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.