They just do. They make gaffes. They blunder. It’s part of brand life.
When it came to blunders, Emerson (Ralph Waldo) suggested, “You forget them as soon as you can.” OK, let’s call that “Plan B.”
“Plan A” is the “Rule of Six” and has to do with loyalty and engagement and the brand getting the benefit of the doubt. But only if you do this: https://tinyurl.com/2s3f5bk2
Oh, in case you were wondering, when it comes to brand blunders, there isn’t a Plan C.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
Share this: 