In retaliation for criticism of Florida’s “Don’t Say Gay” legislation, Ron DeSantis dissolved the Disney-friendly oversight board and replaced it with his own religious and conservative appointees.
But, in a move that raises brand-planning to a new level, Disney and the previous board signed an agreement transferring much of the board’s power to Disney – just one day before the Florida House approved the bill paving the way for the DeSantis appointees.
That agreement effectively stripped the DeSantis board’s power to regulate much of, well, anything. Oh, and prohibited it from using Disney’s name or characters or distributing or selling Disney-related merchandise. Yikes!
The new agreement has a “royal lives” clause, valid in perpetuity, or, if happily ever after is deemed to be too long, until the “death of the last survivor of the descendants of King Charles III, King of England living as of the date of this Declaration.”
In media news, Disney+ is taking command of the streaming video landscape too. At higher price-points. Here’s how: https://tinyurl.com/36sbyb3a
So Disney plays DeSantis and consumers play Disney+.
Yeah, you don’t screw with the Mouse!
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
Share this: 