Last month Domino’s extinguished their pizza ovens, turned off the lights, and put up Chiuso per Affari (Closed for Business) signs in all 34 of their Italian franchises.
Pizza is an integral part of Italian life. It was invented there. And Italy is the second-largest pizza market in the world, next to the United States. So what went wrong?
Here’s what happens when your brand doesn’t deliver: https://tinyurl.com/yu7x8jpf
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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