In a Q&A, The Wise Marketer asked Brand Keys to discuss this year’s Loyalty Leaders List. What 21st century loyalty looks like and why some brands were up, why some brands were down, and why some brands just didn’t show up at all!
Oh, and why there’s a difference between desperation and loyalty. And while we’re pretty sure you already know that, apparently, some of the global consulting firms apparently didn’t!
Anyway, it’s a 5-minute read, and you can find it here.
Look, we like loyalty. It’s what we do. And measured right and applied strategically, it correlates very highly with sales and profitability (.80+). It’s a leading-indicator substantiation that your brand strategy is working. And when you do it right, you end up on the Loyalty Leaders List.
More importantly, you end up on customers’ shopping lists!
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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