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No surprise that COVID absolutely changed a whole lot of ways we live. That’s true for loyalty too.

Although probably not in the way you think.

Here’s what 53,222 customers thought of this year’s 1,260 candidates. And, you can find some survey insights from MediaPost’s Sarah Mahoney, here.

Which brands were in the top-100 brands? Here’s the list.

Want more information about the Loyalty Leaders List, your brand’s ranking, or information about integrating predictive loyalty metrics into your marketing and branding efforts, drop a note to Leigh Benatar at leighb@brandkeys.com.

For the record, loyalty ain’t what it used to be.

But for now – and the foreseeable future – it’s going to matter a whole lot more!

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.