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Passikoff: Sports Fan Loyalty had a Rough Year

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Passikoff: Sports Fan Loyalty had a Rough Year

By Robert Passikoff|2021-04-28T18:01:09+00:00April 20, 2021|Comments Off on Passikoff: Sports Fan Loyalty had a Rough Year

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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