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Pandemic Creates Ultimate Stress Test for Retail Brands

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Pandemic Creates Ultimate Stress Test for Retail Brands

By Robert Passikoff|2021-03-23T16:35:56+00:00March 22, 2021|Comments Off on Pandemic Creates Ultimate Stress Test for Retail Brands

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About the Author: Robert Passikoff

About

Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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