Brand Keys designated Donald Trump a “Human Brand” back in 1991, meaning his name translated into added-value for products and services .
Since entering politics, the Trump brand has been devalued in a number of areas where it used to excel. Except one. “Entertainment.” Our recent Trump Brand update suggests an entertainment presence could revive his flagging brand’s value.
The survey found about 20% of the National sample said they would “definitely or probably” tune in to a Trump TV channel (41% of Republicans, 15% of independents and 7% of Democrats).
For survey details, we invite you to tune in here.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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