It’s been two years since we started tracking trust levels viewers have for the TV news brands they watch regularly.
And while the TV news brand spectrum is as divided as the political landscape, viewers have indicated they’re watching more TV news – and trusting it more too.
Viewers said there were five primary issues that keeps them glued to their screens. They rank like this.
There’s a new, 6th issue – sports – that only just showed up, as major league teams boycotted games in support of BLM protests. It’s strange to think back that there was a time, when TV news was expanding to an hour, that producers didn’t know how to fill the time and space. In today’s mediascape, that doesn’t seem to be a problem anymore.
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