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Predicting Market Success

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The Certainty Principle

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About

Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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News & Insights

When Category Values Shift, Hope Is Not A Strategy!

July 17, 2018 at 12:23 am
You’re Not a “Classic” Brand Just Because They Can Hum Your Theme Song!

July 10, 2018 at 3:03 am
Politics and Patriotism. Consumers and Brands.

July 3, 2018 at 11:59 am

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#Athletic_Footwear has been transformed by customer expectations and brand innovation. But which is driving which? https://t.co/Uob4D139LX
2 years ago
Does PepsiCo Need A CEO Succession Plan? via @forbes https://t.co/RBe83QdkWn
2 years ago

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