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About
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Predicting Market Success

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The Certainty Principle

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About

Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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News & Insights

Brand Research and the New Face of Patriotism

November 5, 2018 at 2:56 am
Trump Brand Update

October 30, 2018 at 1:24 am
The Politics of Actually Selling Something to Consumers

October 22, 2018 at 3:18 am

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3 years ago
Does PepsiCo Need A CEO Succession Plan? via @forbes https://t.co/RBe83QdkWn
3 years ago

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