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Predicting Market Success

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The Certainty Principle

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About

Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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News & Insights

Why Retail Is So Hard

April 9, 2018 at 2:25 am
Are Demographics Dead?

March 14, 2018 at 2:34 am
Sometimes the Business of Brands Is Just Business

March 8, 2018 at 11:54 am

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