$400,000,000,000 gone! Vanished! Not coming back!
Are celebrities to blame for the crypto crash that wiped out $400 billion in crypto market capitalization? And bankrupted many investors?
Well, not entirely. But their personal promotions of them certainly didn’t help.
Consumers and brands (and yes, the celebrities themselves) need to think about this when it comes to celebrity endorsements. Read more here, in The Drum.
Because, when it comes to investing your money, there’s a big difference between celebrity and competency.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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