Loyalty Legends: Apple, Amazon, Domino's, TikTok
In Brand Keys' new annual rankings of brands with the most loyal customers, Apple and Amazon hung on to the No. 1 and 2 spots. But beyond that, Brand Keys reports plenty of shifts, with TikTok rising to third, up from No. 5 last year, knocking both Domino’s (No. 4) and Netflix (No. 5) down a rung. By Sarah Mahoney, MediaPost Marketing Daily.
Posted 2024-09-09
As consumers cool but investors stay curious, the Tesla brand is at a crossroads
In a new Brand Keys research study set to be released in September, Tesla does not rank among the top 100 brands in terms of customer loyalty. By Kendra Barnett, Associate Editor, The Drum.
Posted 2024-08-26
Labor vs. brand: experts decode Starbucks’ Supreme Court victory for marketers
A result of the bad press could be a rise in consumer-led boycotts. Findings from Brand Keys, a brand research consultancy, suggest this is already happening. By Audrey Kemp, The Drum.
Posted 2024-06-21
Jeep is Ranked the Most Patriotic Brand for the 23rd year in a Row
The annual ranking of the most patriotic brands has landed as we approach the holiday, and Jeep has again taken the top spot. Brands that look to patriotism as a strategy may see a payoff, as Brand Keys noted that they see better bottom lines, to the tune of six times better than other companies. By Chris Teague, thetruthaboutcars.com
Posted 2024-06-12
The 25 Brands US Consumers Feel the Most Loyalty Toward
Consumers in the United States feel the most loyalty toward Amazon's e-commerce store and Google's search engine among major brands, according to recent research from Brand Keys. By Ayaz Nanji, MarketingProfs.
Posted 2024-06-10
Jeep Is the Most Patriotic Brand in America and This Is Why
For Brand Keys' 23rd annual Most Patriotic Brands survey, more than 7,460 consumers were surveyed to determine the 2024 rankings. Jeep has managed to create a bond with consumers over its plus 80-year history, putting the brand at the top of the list every year for over two decades. By Elena Luchian, autoevolution.com
Posted 2024-06-08
Jeep, Ford, Levi Strauss, Coca-Cola, Disney Deemed Most Patriotic
Brand Keys' 23rd annual Most Patriotic Brands survey has identified 2024’s top 50 American brands consumers feel best embody the value of “patriotism.” “Consumers now view everything through a political lens, so the value of patriotism is more important than ever,” says Robert Passikoff, president of Brand Keys. By Tanya Gazdik, MediaPost MarketingDaily.
Posted 2024-06-05
The most patriotic brands in America are...
Jeep ranked #1, with Ford, Coca-Cola, Disney, Harley Davidson and Jack Daniels also in the top ten of the patriotism parade. This year, consumers added 10 new brands to the top 50 most patriotic brands. “Consumers now view everything through a political lens, so the value of patriotism is more important than ever,” noted Robert Passikoff, president of Brand Keys, the New York-based brand loyalty and engagement research firm that conducts the annual survey. By Marianne Wilson, chainstorage.com
Posted 2024-06-04
Amazon, AllBirds tops Brand Keys’ 2024 most innovative retail list
Allbirds was ranked among the most innovative brands in the retail sector. An online giant and a direct-to-consumer sustainable footwear brand are meeting consumers’ expectations the most when it comes to innovation. The annual survey is based on a 100% consumer perspective. Brands were ranked by consumers’ assessments of their ability to meet category innovation expectations. By Marianne Wilson, chainstorage.com
Posted 2024-04-08
Sephora, Dove top CPG 2024’s Most Innovative Brands List
CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. (www.brandkeys.com), the New York-based brand loyalty and engagement research firm. “For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. “And, for the first time, consumers named entertainment entities as ‘innovators.’” By Mass Market Retailers.
Posted 2024-04-08
Consumers' Favorite Innovators? Taylor Swift, Smucker's And Ozempic
Innovation always lies in the eyes of the beholder, and Brand Keys’ 21st Most Innovative Brands survey detects some significant shifts. Robert Passikoff, Brand Keys founder and president, notes that they’ve begun to see entertainment as innovation. By Sarah Mahoney, MediaPost MarketingDaily.
Posted 2024-04-08
Nike, Levi’s among brands judged ‘loyalty juggernauts’ according to brand index
Data from Brand Keys’ 27th annual Customer Loyalty Engagement Index (CLEI) reveals that brands like Nike, T.J. Maxx, Levi’s, Sephora, Amazon, and TikTok are leading in their respective categories by either meeting or surpassing consumer expectations. According to Brand Keys's Index, firms may become loyalty juggernauts and achieve more customer engagement, repeat business, and a prominent place in customers’ minds by recognising and exceeding consumer expectations. by Apparel Resources News-Desk .
Posted 2024-01-25
What Food, Beverage Brands Are ‘Loyalty Juggernauts’?
Annual assessment highlights ‘brands of such overwhelming economic force that their ability to meet expectations makes them far more powerful than universal awareness alone.’ By Chuck Ulie, CSP.
Posted 2024-01-24
Levi's, Nike and Lancôme are amongst loyalty leaders, says Brand Index
Data from Brand Keys' 27th annual Customer Loyalty Engagement Index (CLEI) reveals that brands like Nike, T.J. Maxx, Lancôme, Sephora, Amazon, and TikTok are leading in their respective categories by either meeting or surpassing consumer expectations. According to Brand Keys President Robert Passikoff, companies excelling in service become "loyalty juggernauts," wielding substantial economic influence beyond universal awareness. By Don-Alvin Adegeest, Fashion United UK.
Posted 2024-01-24
Amazon, Levi’s, Nike, Sephora and TikTok Among Category Leaders in Loyalty and Brand Engagement Index
Robert Passikoff, President of Brand Keys, notes that being a loyalty juggernaut moves brands beyond primacy of product, distribution, ad budgets, even pricing. Being a loyalty juggernaut essentially commands category leadership. “The ability to meeting those very high consumer expectations better than the competition acts like the ‘super glue’ of loyalty,” he said. “Brands create a virtually unbreakable bond with customers.” By Lisa Lockwood, WWD.
Posted 2024-01-23
Amazon, Trader Joe's, CVS, Levi Strauss Lead In Loyalty
By Sarah Mahoney, Marketing Daily.
Posted 2024-01-23
List of Loyalty Juggernaut Brands Unveiled
The ‘Super Glue’ of Customer Loyalty Being a Loyalty Juggernaut, moves brands beyond primacy-of-product, distribution, ad budgets, even pricing. Being a Loyalty Juggernaut essentially commands category leadership. “The ability to meeting those very high consumer expectations better than the competition acts like the ‘super glue’ of loyalty,” said Passikoff. “Brands create a virtually unbreakable bond with customers.” By Media Confidential.
Posted 2024-01-23
Leading Companies Convert Mega-Expectations to Long-Term Loyalty, Brand Keys Finds
Meeting or exceeding consumer expectations allows companies "to transmute market-share and loyalty into category and market dominance," Brand Keys Founder and President Robert Passikoff stated in his organization's 27th annual Customer Loyalty Engagement Index (CLEI) assessments. Companies that do so are "loyalty juggernauts...of such overwhelming economic force that...makes them far more powerful than universal awareness alone," he said. From DestinationCRM
Posted 2024-01-23
Hyundai No. 1 Ranked Automaker in Customer Loyalty
Loyalty Juggernauts: Hyundai's Unprecedented Streak. Brand Keys founder and president, Robert Passikoff, highlighted the significance of brands like Hyundai that consistently meet or exceed consumer expectations. He referred to them as 'Loyalty Juggernauts,' possessing overwhelming economic force that transcends universal awareness, establishing market dominance. “Those brands are ‘Loyalty Juggernauts’ – brands of such overwhelming economic force that their ability to meet expectations makes them far more powerful than universal awareness alone,” noted Robert Passikoff. By Style Magazine Newswire, Houston Style Magazine.
Posted 2024-01-23
New Study IDs `Brand Loyalty Juggernauts' in Streaming and TV News
In the media and entertainment industries, Brand Keys's survey identified what they are calling some clear “brand loyalty juggernauts” in the areas of streaming, cable news, sports leagues, broadcast news and other areas. The companies that rated highest, with a top score of 100, in consumer loyalty and their ability to meet consumer expectations included: Streaming Video: Netflix (85%) Evening News (Cable): Fox and MSNBC (85%) Evening News (Network): NBC (80%) Major League Sports: NFL (81%) Morning News (Cable): Fox and Friends (83%) Morning News (Network): Good Morning America (76%) Gaming: FIFA 23 & Hogwart’s Legacy (87%) “This year’s roster proves meeting or exceeding consumers’ expectations allows brands to transmute market-share and loyalty into category and market dominance. Those brands are ‘Loyalty Juggernauts’ – brands of such overwhelming economic force that their ability to meet expectations makes them far more powerful than universal awareness alone,” says Robert Passikoff, President of Brand Keys. By George Winslow, tvtech.
Posted 2024-01-22
Survey Says: Netflix Is Brand-Loyalty ‘Juggernaut’
“Loyalty Juggernauts” are brands Brand Keys says are “of such overwhelming economic force that their ability to meet expectations makes them far more powerful than universal awareness alone.” That is according to the Brand Keys's 27th annual Customer Loyalty Engagement Index (CLEI), which was based on surveys of almost 100,000 consumers ages 16 to 65. By John Eggerton, Y!entertainment
Posted 2024-01-22
Brand Loyalty Juggernauts Exert Overwhelming Category Dominance
Brand Keys released its 27th annual Customer Loyalty Engagement Index (CLEI) assessments. “This year’s roster proves meeting or exceeding consumers’ expectations allows brands to transmute market-share and loyalty into category and market dominance. Those brands are ‘Loyalty Juggernauts’ – brands of such overwhelming economic force that their ability to meet expectations makes them far more powerful than universal awareness alone,” noted Robert Passikoff, Brand Keys founder and president. By Editor, The Customer.
Posted 2024-01-22
With CMO out amid sagging sales, AB InBev appears to be planning post-controversy comeback
“The Bud Light debacle contributed to a nearly 30% decline in Anheuser-Busch InBev’s adjusted earnings – and deep discounts didn’t help,” says Robert Passikoff, founder and president of brand consultancy and research firm Brand Keys.
Posted 2023-11-20
Apple, Amazon, Domino’s Remain Loyalty Legends
While Apple, Amazon and Domino’s hung on to their top rankings in Brand Keys’ latest annual loyalty index, a shaken-up Top 100 shows that consumers are radically rethinking their relationship with brands. By Sarah Mahoney, brandknewmag.com.
Posted 2023-10-19
These Tech Brands Have the Most Loyal Fans
We all have certain preferences when it comes to technology, and Brand Keys annual Customer Loyalty Leaders survey reveals where our allegiances lie. By Eric Griffith, PC Mag.
Posted 2023-10-16
2023’s Top Brands Ranked by Customer Loyalty
Apple is again the top brand for customer loyalty in the US, cementing its dominance after taking over from Amazon’s 5-year reign last year. So reveals Brand Keys in its latest annual brand loyalty report [pdf], which ranked customer engagement and loyalty to 1,650 brands across 145 categories. In Marketing Charts.
Posted 2023-10-02
2023 brand loyalty leaders: Which ones are best navigating the changing face of consumer expectations?
This year’s Loyalty Leaders list demonstrates that brands who make loyalty, engagement, and expectations top priorities not only place high on the list, but more importantly, rank high on consumers’ shopping lists. “Brand loyalty is all about the emotional connection a brand can create with consumers and how well a brand is felt to meet consumers’ mostly-emotional expectations. Do that and your brand will always perform better in the marketplace.” said Passikoff. By Richard Carufel, Agility PR.
Posted 2023-09-18
A 'Desperate' Victoria's Secret Brings Back The Supermodels
Robert Passikoff talks about Victoria's Secret new high-fashion campaign "Icons" starring former angels. By Sarah Mahoney, MediaPost MarketingDaily.
Posted 2023-08-10
Americans say Disney is among the most patriotic brands, despite DeSantis feud
Robert Passikoff, president of Brand Keys, wasn’t surprised by Disney’s high ranking, even given the recent political controversies that the “House of Mouse” has faced. Why? He pointed to the public’s long-held regard for Disney as an American entertainment and theme-park giant. This year’s top 50 list of brands that Americans call the most patriotic included some newcomers — most notably OpenAI, the artificial-intelligence company behind ChatGPT. Other brands making the list for the first time: Smith & Wesson, Shinola and Weber Grills. By Charles Passy, Marketwatch.
Posted 2023-06-29
OpenAI, WhatsApp named in most innovative brands list
In its 20th annual Most Innovative Brands survey, brand loyalty and engagement research firm Brand Keys ranked the top brands that are standing out in nine sectors. By Quirk's Staff.
Posted 2023-06-21
Jeep, Disney, Ford, Coca-Cola and Levi Strauss are most “patriotic” brands in USA states new survey
Brand Keys’ Most Patriotic Brands survey has identified 2023’s top 50 American brands, which consumers feel best embody the value of “patriotism.” By Capitol Communicator.
Posted 2023-06-20
Jeep Ranked 'Most-Patriotic' Brand For 22nd Year
Brand Keys' Most Patriotic Brands survey has identified 2023’s top 50 American brands, which consumers feel best embody the value of “patriotism.” By Tanya Gazdik, MediaPost MarketingDaily
Posted 2023-06-20
25 Brands Are Leaving Customers
To find out the 25 brands that customers are abandoning, 24/7 Wall Street reviewed the Brand Keys Customer Loyalty Leaders List, which provides loyalty rankings for 100 brands. (These are the top brands out of 1,624 rated across 142 industry categories in the Brand Keys Customer Loyalty Engagement Index.) By Brian Neeley, BusinessNews
Posted 2023-06-19
Commentary Consumers Say Airbnb, Open AI, Chewy Are Among Most Innovative Brands
The newest Most Innovative Brands survey from Brand Keys is flooded with companies that have never made the list before, including D2C names. By Sarah Mahoney, MediaPost D2C Insider.
Posted 2023-06-05
Peloton’s rebrand and new offerings ‘a smart shift’ after years of tumult
Robert Passikoff weights in on Peloton's rebranding efforts. By Kendra Clark, The Drum.
Posted 2023-05-23
Can A New Fashion Show Help Victoria's Secret Reign Again?
Robert Passikoff discuses Victoria Secret's comeback efforts. By Sarah Mahoney, MediaPost MarketingDaily
Posted 2023-05-16
33 comms issues keeping CMOs and brand managers up at night
It’s never easy to be in marketing communications, but there are some particularly nightmare-inducing issues on the table these days. The unrelenting demands to prove ROI and drive profits, combined with capricious consumer values and an erratic economy, have created the “perfect storm” to keep marketers and brand managers up at night, according to the fifth annual Marketing On My Mind survey from brand engagement and loyalty research firm, Brand Keys. By Richard Carufel, Bulldog Reporter.
Posted 2023-05-15
What's Keeping CMOs Up At Night: It's The Economy, Stupid
A look at the the findings in Brand Keys' 5th annual Marketing On My Mind survey. By Joe Mandese, MediaPost MediaDailyNews
Posted 2023-05-08
‘Can’t put a genie back in a bottle’: brand experts on Adidas’s lawsuit over Ye contract
According to the Brand Keys’ latest data, Adidas has dropped from its number two slot to number four in customer loyalty since last fall. “And from a loyalty perspective,” Passikoff says, the decline doesn’t show signs of slowing. He anticipates that the brand will continue to lose consumers’ love. By Kendra Clark, The Drum.
Posted 2023-05-01
Bud Light’s PR fiasco: ‘it pandered to a dwindling base and embraced hate’
Branding and communications professionals weigh in on what Anheuser-Busch could have done differently and how Bud Light’s image will fare as it attempts to recover its right-wing appeal. By Kendra Clark, The Drum.
Posted 2023-04-18
Great Expectations: Consumers Demand Most From Ecommerce, Plus Smartphone, Auto Brands
While consumers’ expectations are constantly rising, they accelerated at a remarkable pace last year. Brand Keys’ latest findings show that these expectations grew an average of 37% compared to the prior year, with the loftiest reserved for smartphones, up 58%, and the lowest for soft drinks, up 11%. By Sarah Mahoney, MediaPost Marketing Daily.
Posted 2023-03-27
The 25 Brands Customers Are Abandoning
To find the brands customers are abandoning, 24/7 Wall St. reviewed Brand Keys Customer Loyalty Leaders List 2022, which provides the loyalty rankings for 100 brands. By Noelle Bye, 24/7 Wall St.
Posted 2023-02-27
Wendy’s ‘Where’s the Beef?’ is back (again). Experts wonder if the TikTok generation cares
The iconic slogan first appeared in 1984 and has been relaunched for three subsequent campaigns. It will be brought back to life starting this weekend. Robert Passikoff chimes in about whether this reboot will have much meat to it. By Webb Wright, The Drum.
Posted 2023-02-17
Listen to Your Customer: Brand Keys’ Research on Building Customer Loyalty Through Email
Mark Johnson, Loyalty360 CEO, spoke with Robert Passikoff, Founder and CEO of Brand Keys, about the company’s recent study on trends in customer loyalty, email marketing, and how to bridge the gap between customer desire and brand delivery.
Posted 2023-02-08
M&M’S ‘rebrands’ as Ma&Ya’s as Super Bowl stunt unfolds via Maya Rudolph teaser ads
M&M'S continues to roll out its Super Bowl stunt with a faux announcement that the candy will get a new name – and a makeover inspired by its new spokesperson. Robert Passikoff says that perhaps the brand is relying on the old adage that any press is good press. By Kendra Clark, The Drum.
Posted 2023-01-27
Hyundai Continues To Rank Tops In Loyalty For Good Reasons
Hyundai Motor America has ranked first in customer loyalty in the automotive industry for 14 consecutive years, according to the Brand Keys Customer Loyalty Engagement Index. By Tanya Gazdik, MediaPost DriveTime
Posted 2023-01-23
What Keeps Senior Marketers Up at Night?
Senior marketers say demands for ROI, work-from-home issues, and the macroeconomic concerns are among the many work worries that keep them up at night, according to recent research from Brand Keys. By Ayaz Nanji, MarketingProfs.
Posted 2023-01-19
Loyal Consumers Stick by Retailers in Uncertain Times
This year the loyalty drivers in 91% of the 110 categories tracked (a total of 987 brands) in Brand Keys’ "Customer Loyalty Engagement Index" have fundamentally changed. By Elizabeth Christenson, Retail Leader.
Posted 2023-01-17
Loyalty360 Reads: Brand Keys Identifies New Model for Brand Loyalty, McDonald’s Launches Exclusive Clothing, and More
Brand Keys Identifies a New Model for Brand Loyalty. Brand Keys determined a new type of normal for brand loyalty, according to the 2023 Customer Loyalty Engagement Index. This new normal relies on personalization to address the gap between consumer desire and brand delivery. In Daily News, Loyalty 360.
Posted 2023-01-10
Brand Keys Customer Loyalty Engagement Index Finds Seismic Changes in Loyalty Rankings
Shifts in the order of product/service category loyalty drivers in nearly all (91%) of the 110 categories with 987 brands tracked have fundamentally changed the face of brand loyalty, radically widening gap between customer desire and brand delivery, according to the 26th annual Customer Loyalty Engagement Index (CLEI), conducted by Brand Keys. By Editor, The Customer.
Posted 2023-01-10
Loyalty Shake-Up: Trader Joe's, Disney+ and Levi Strauss On Top
According to Brand Keys’ latest Customer Loyalty Engagement Index, customer loyalty is undergoing a massive sea change, with 95% of brands showing significant “expectation gaps.” By Sarah Mahoney, Marketing Daily, MediaPost.
Posted 2023-01-09
The ‘shocking’ shift in brand loyalty drivers, per Brand Keys’ Customer Loyalty Engagement Index
The new report, which assessed nearly 1,000 brands, highlights the primacy of emotion-based purchases in the post-pandemic marketplace. By Webb Wright, The Drum.
Posted 2023-01-09
Retailers fire off more emails than ever trying to get you to shop
"Retailers’ interest in reaching the consumer has always been intense," said Robert Passikoff, president of Brand Keys. "But the pandemic exacerbated the push for app and email notifications as more people moved to online shopping." By Dawn Fillik, The Washington Post.
Posted 2022-12-22
What the viral Cocaine Bear trailer teaches marketers about the power of absurdity.
“From a sponsorship view, from any marketing point-of-view – everything is about buzz,” says Robert Passikoff. By Kendra Clark, The Drum.
Posted 2022-12-06
The Taylor Swift Eras Tour ticket fiasco ‘reinforces the value of her brand,’ per experts
Utter chaos ensued during the ticket rollout for Taylor Swift’s forthcoming ‘Eras’ tour. Will the blunder blemish the popstar’s brand? The Drum tapped marketing experts to weigh in. By Audrey Kemp, The Drum.
Posted 2022-11-17
Research: Politics Giving Brand CMOs Nightmares
The prevailing conventional wisdom -- that consumers want brands to take a stand on political issues -- is keeping chief marketing officers up at night, according to the 4th annual “Marketing on My Mind” survey from Brand Keys. By Sarah Mahoney, MediaPost MarketingDaily Commentary.
Posted 2022-10-31
Brands Customers Are Abandoning in 2022
To find the brands customers are abandoning, 24/7 Wall St. reviewed Brand Keys Customer Loyalty Leaders List 2022, which provides the loyalty rankings for 100 brands. By Noelle Bye, 24/7 Wall St.
Posted 2022-10-03
The Brand That Had Customer Loyalty Destroyed
Brand Keys Loyalty Leaders is a list of 100 brands. Robert Passikoff, Brand Keys founder and president, commented that a "significant re-distribution of loyalty identified in the 2022 loyalty rankings are leading indicators of what a return-to-normalcy marketplace will look like.” By Douglas McIntyre, 24/7 Wall St.
Posted 2022-09-14
Brands See Redistribution of Loyalty
Brand Keys 2022 Loyalty Leaders survey found a significant sorting-out of brands by consumers when it comes to loyalty in the post-pandemic marketplace. By Editor, The Customer.
Posted 2022-09-12
Disney+, TikTok and Pfizer Shake Up Loyalty Landscape
After several years of pandemic disruption, brand loyalty finally seems to be sorting itself into a new consumer reality. By Sarah Mahoney, MediaPost MarketingDaily.
Posted 2022-09-12
PR experts react to Capri Sun recall: ‘A lot of questions need to be answered’
Capri Sun juice pouches have been recalled due to possible contamination. Can the brand regain consumer trust? Robert Passikoff says events like this erode consumer trust, and their trust in the brand is where loyalty resides. By Kendra Clark, The Drum.
Posted 2022-08-17
Study Finds 38% Of Brands Already In 'Recession,' Albeit A Loyalty One
The study indicates U.S. brands may be heading into a "recession of brand loyalty" due to the way marketers are dealing with the economic one. It found that 38% of the categories it analyzed have already seen consumer brand loyalty begin to recede. By Joe Mandese, MediaPost DigitalNewsDaily.
Posted 2022-08-02
Ben & Jerry’s sues parent company Unilever; PR pro says the two may reach a breaking point
The social justice-driven ice cream brand is dialing up the heat on an ongoing spat with Unilever over product sales in Israeli-occupied territories. Robert Passikoff weighs in on how the dispute is likely to play out. By Kendra Clark, The Drum.
Posted 2022-07-26
Apple, Amazon, Most Innovative Brands
Consumers have favorite brands for many different reasons. It's no surprise that Apple and Samsung top the list of innovative tech brands. Or that Tesla dominates in automotive, and Amazon leads the way in consumer goods. But other high-performing consumer goods are unexpected, and not nearly as trendy. By Sarah Mahoney, MediaPost MarketingDaily.
Posted 2022-07-18
Jeep Named Top Patriotic Brand
Jeep has been named the “most patriotic” for-profit brand for a 20th year in a row. By Tanya Gazdik, MediaPost MarketingDaily.
Posted 2022-06-30
Brand Keys Report: 20 Years Surveying the Most Patriotic Brands in America
Brand Keys 20th annual survey of American brands has identified the top 50 brands consumers feel best embody the value of “patriotism” in 2022. The Customer
Posted 2022-06-24
Ford to pay $19.2m in false advertising settlement over fuel efficiency claims
Ford is paying up after an investigation found it falsely advertised the fuel economy and payload capacities of two models. By Kendra Clark, The Drum.
Posted 2022-05-24
CMOs' Nightmare Alley: ROI, Private Labels, New Brands
In a new survey of marketing execs, Brand Keys finds that a whopping 30% of marketing executives' worries are due to the pandemic, But the biggest surprise on the list was that “competition from new brands,” was the fifth-most mentioned fear, named by 91% of respondents. By Sarah Mahoney, MediaPost MarketingDaily
Posted 2022-03-08
Study Reveals Mainstream News Trust Waning As Political Fervor And Tribalism Surge
Major mainstream outlets are trending downward, while right-wing outlets are on the rise. By Joe Mandese, MediaPost Marketing: Politics Weekly
Posted 2022-02-16
Hyundai, Avis, Lead Automotive Sector Loyalty
Hyundai, Avis, Lyft and State Farm are among the leaders in loyalty in the automotive sector, according to the 25th Annual Brand Keys Customer Loyalty Engagement Index. By Tanya Gazdik, MediaPost Marketing Daily.
Posted 2022-02-07
Avocados From Mexico and Pepsi most talked about brands ahead of Super Bowl LVI
What’s the formula for winning on social ahead of the big game? By Kendra Clark, The Drum.
Posted 2022-02-01
Discover, Avis, Google, Netflix Generate Decades of Loyalty
Brand Keys just introduced its Loyalty Hall of Fame, with a crop of all-star brands that have dominated their categories since before smartphones. By Sarah Mahoney, MediaPost.
Posted 2022-01-26
Emotion Has Overtaken Reason in Choosing Brands
Brand Keys has been surveying people about brand preference and what drives it for 25 years across more than 4.3 million interviews and has released findings from a meta-analysis of all that data. It shows that emotional factors bypassed rational ones in a big way over time. By Jeff Neff, Ad Age.
Posted 2022-01-24
2021 Client of the Year: Apple
Robert Passikoff believes Apple's latest privacy framework will serve to build on the emotional connection many consumers have with the Apple brand. By Joe Mandese, MediaPost
Posted 2022-01-07
How Emotion Fuels Loyalty For Nike, Netflix, Disney, TikTok
New research from Brand Keys shows a massive shift in how consumers arrive at brand loyalty, with decisions that are increasingly based on emotions rather than any rational consideration. By Sarah Mahoney, MediaPost Marketing Daily.
Posted 2021-12-06
A Longitudinal View of Brand Loyalty Across 25 Years of Data
Robert Passikoff recently announced that he is going to commemorate the 25th anniversary of the "Customer Loyalty and Engagement Index" by opening up his database & methodology to the world. By Mike Giambattista, TheCustomer.
Posted 2021-12-06
Brand Keys to Release Brand Tracking Database
Brand Keys, a provider of brand loyalty and emotional customer engagement research, is set to release a database of predictive brand loyalty metrics.
Posted 2021-12-06
Aaron Rodgers’ State Farm ads might vanish. What’s next for his personal brand?
Robert Passikoff said Rodgers put State Farm in a difficult position because his statements about vaccines undercut the focus of its business. By Daniel Arkin, NBCNews.com
Posted 2021-11-08
Burger King partners with Robinhood to serve up millions in crypto prizes
"To drive people to their restaurants, Burger King has turned to promotions, which exist in its entirety to drive behavior." says Robert Passikoff of BK's newest promotion. By Kenneth Hein, The Drum.
Posted 2021-11-01
New study points to customers redefining brand loyalty
Over the past few months, conventional notions of what drives brand loyalty have been upended by new consumer expectations and needs. In an interview with Judith Aquino for TTEC, Robert Passikoff offers insight into the new loyalty paradigm, including surprising results from his firm’s latest Loyalty Leaders survey. Read the transcript of the interview or listen to it on The CX podcast.
Posted 2021-10-08
Loyalty Leaders 2021: Measuring Consumer Expectations Is All That Matters
The 2021 Brand Keys Loyalty Leaders report was released this week. Wise Marketer connected with Robert Passikoff for additional insights and to get a look behind the numbers. By Wise Marketer Staff
Posted 2021-09-22
No Big Surprises: Amazon, Apple, Netflix Dominate Loyalty Rankings
Brand Keys has just released its annual loyalty ranking, and the biggest news this year is which brands didn’t make the cut. Despite consumers’ widespread willingness to try something new during the pandemic, they remain fiercely loyal to their favorite brands. By Sarah Mahoney, MediaPost Marketing Daily.
Posted 2021-09-20
Why market research deserves a seat at the table
How do we get market research back into the boardroom, back to the decision-making table? By Robert Passikoff
Posted 2021-08-27
Post-COVID 'Normalcy' Hammers TV Network News Trust, Biden's Too
Brand Keys has been conducting for MediaPost for the past several years to identify the contribution the explicit value of "trust" contributes to engagement with media brands, and this survey mainly analyzed TV network news brands. By Joe Mandese, Marketing: Politics Weekly.
Posted 2021-08-09
Achieving Peak Brand Loyalty: Exploring America’s Love Affair with Jeep
What does is take to become (and continue to reign) as Americas's most patriotic brand? We reached out to both Jeep and Brand Keys to get their takes on what's behind the data and what this achievement really means in the minds of consumers. By Mike Giambattista, TheCustomer.
Posted 2021-07-22
A Look at 2021’s Most Patriotic Brands in America
Mark Johnson, CEO of Loyalty360, recently spoke with Robert Passikoff, president of Brand Keys, about Brand Keys' annual survey of the Most Patriotic Brands. By Mark Johnson, Loyalty 360.
Posted 2021-07-20
Jeep Bleeds Red, White and Blue More Than Any Other Car Brand, Survey Says
It often takes a Fourth of July holiday to reinforce Jeep’s status as America’s “Most Patriotic Brand,” which has been the case for nearly two full decades. In Brand Keys Most Patriotic Brand survey this year, Jeep edged out second-place Walmart, followed by Disney, Amazon, Ford, The New York Times, American Express, Netflix, Coors, Levi Strauss, Fox News, Coca-Cola, Hershey, MSNBC, and The Washington Post. Ford was the only other car brand to crack the top 10. By Sergiu Tudose, Autoevolution.
Posted 2021-07-05
Media Brands Among America's Most 'Patriotic,' Zoom Suffers From Pandemic Wear-Out
Highlights of the results of the 2021 annual study assessing more than a thousand iconic American brands conducted by Brand Keys. By Joe Mandese, Digital News Daily, MediaPost
Posted 2021-06-21
The 50 Most Patriotic Brands – Jeep, Walmart, Disney, Ford, Amazon Lead
Brand Keys annual survey of iconic American brands has identified those brands that consumers believe best embody the value of "patriotism." Jeep ranked #1 for the 19th straight year! Walmart, Disney, Ford, and Amazon also led the 19th annual 2021 list. BY by Mike Giambattista, TheCustomer.
Posted 2021-06-21
Peloton runs into PR nightmare: here’s what it needs to do next
The exercise equipment brand is sweating after a product recall spurred Wall Street losses. The brand’s reputation is sure to suffer as consumers lose faith in fitness’s golden child. But can Peloton bounce back? Here’s what the experts say it must do. By Kendra Clark, The Drum.
Posted 2021-05-07
100 Days After Leaving the White House, Trump’s Brand Continues to Backslide
A new Brand Keys study reveals losses in value and deteriorating perceptions. By Robert Klara, Adweek.
Posted 2021-05-05
'Trump' Post-Presidency Brand Value Plummets In Every Category
Brand Keys, which has been tracking the value of the Trump brand for more than 30 years, found it has slid in every major category it tracks. By Joe Mandese, MediaPost Marketing: Politics Weekly
Posted 2021-05-03
What now for Johnson & Johnson, as brand-boosting vaccine turns to crisis
Robert Passikoff feels that the intensity of the current news coverage about J & J's covid vacine may be greater and pack more emotional punch than the rational side of what the company has done. By Jack Neff, AdAge.
Posted 2021-04-16
Lyft and Tinder, Lysol and Tripadvisor, Zoom and F1: what’s next in pandemic partnerships?
A new era of pandemic-propelled brand partnerships has arrived. Robert Passikoff says these new crossovers represent a convenient means for brands to extend their reach in a way that’s beneficial to consumers. By Kendra Clark, The Drum.
Posted 2021-04-01
Intel Taps Justin Long, Who Played Mac in Long-Running Apple Ads, to Promote PCs
Justin Long, who in the 2000s played a hipster Mac computer in Apple Inc. advertisements knocking PCs, has switched sides for a new digital ad campaign from Intel Corp. This tactic could help Intel break through the clutter for people who remember the earlier Apple campaign, according to Robert Passikoff. By Nat Ives, The Wall Street Journal.
Posted 2021-03-17
The New Paradigm Shift: Why Business As Usual Won’t Cut It Anymore For Consumers And Employees
Robert Passikoff discusses the differences between the old and the new paradigms and ways companies can make the shift to cultivate customers and set up their employees for success and happiness — techniques that will fuel the growth of their business for the long term. By Caitlin Strempel, Forbes.
Posted 2021-03-16
Lowe’s marketing chief on the permanence of DIY habits, purpose and the American Dream
Will strong home improvement sales continue when we are all freed from our homes? Lowe's “Home to any possibility” campaign is meant to continue to inspire the do-it-yourself culture that has taken hold. Robert Passikoff suspects that this could be an uphill battle after the world opens up and people can get out and about again. By Kenneth Hein, thedrum.
Posted 2021-03-09
The maker of a $2,995 home gym is opening up shops in Nordstom stores
Robert Passikoff discusses the launch Tonal mini shops inside Nordstrom stores. By CNN Newsource.
Posted 2021-03-01
Mr. Potato Head drops the mister, sort of
Robert Passikoff is asked about the strategy behind this decision. By Joseph Pisani, Star Tribune.
Posted 2021-02-25
Trump’s politics hurt his businesses. Will he sell as he looks to a potential 2024 campaign?
Robert Passikoff discusses the future of Trump, the "human brand." By David A. Fahrenthold, Josh Dawsey and Jonathan O'Connell, The Washington Post.
Posted 2021-02-24
Trust Surges For Brand Biden
An examination of a recent Brand Keys tracking study that looked at trust among media brands. by Joe Mandese, MediaPost Marketing: Politics Weekly.
Posted 2021-02-22
Gorilla Glue sales skyrocket after Tessica Brown hair saga
Robert Passikoff comments on this event. By Yaron Steinbuch, NY Post
Posted 2021-02-19
Top Brand Experts Identify 5 Critical Issues Facing Bank Marketers
Robert Passikoff is one of the two brand experts discussing five broad areas that bank and credit union marketers must address. By Bill Streeter, The Financial Brand.
Posted 2021-02-04
The 2021 Brand Keys Customer Loyalty Engagement Index
Customer brand loyalty has survived the impact of the COVID-19 pandemic, which imposed a severe stress test on brands, according to the 2021 Brand Keys Customer Loyalty Engagement Index
Posted 2021-01-29
Hyundai, Ford, Mercedes-Benz, BMW, Kia Earn High Loyalty Marks
Hyundai, Ford, Mercedes-Benz, BMW and Kia are among the automotive brands that have weathered the COVID-19 pandemic and are faring well in terms of loyalty, per Brand Keys' 2021 Customer Loyalty Engagement Index. By Tanya Gazdik, MarketingDaily, MediaPost.
Posted 2021-01-26
Engagement and Meeting Expectations Are Keys to Pandemic Survival, Brand Keys Finds
Customer brand loyalty survived COVID-19, which imposed a severe stress test on most companies, according to Brand Keys' 25th annual Customer Loyalty Engagement Index. The 2021 national survey found that while the pandemic claimed many business and brand fatalities, customer loyalty was not among them. By Leonard Klie, Editor, CRM magazine and SmartCustomerService.com.
Posted 2021-01-25
Emotional Engagement Fuels Fiercest Loyalty For Amazon, Dick's, Trader Joe's
Brand Keys' 25th annual Customer Loyalty Engagement Index shows how some brands sailed through the COVID-19 stress test by enhancing brand-to-consumer emotional engagement and meeting customers' expectations. By Sarah Mahoney, MediaPost's Marketing Daily.
Posted 2021-01-25
How brands are navigating the ‘riskiest Super Bowl ever’
Participating in this year's Super Bowl could be the riskiest play of all. While some of the biggest brands are sitting out, others are ready to step up and be the winners. Robert Passikoff offers some advice for those brands that are running Super Bowl ads. TheDrum, by Kenneth Hein.
Posted 2021-01-21
Trump’s D.C. Hotel Enters Biden Era With Brand in Tumult
Bloomberg, by Patrick Clark and Alex Wittenberg
Posted 2021-01-15
Fiverr CMO on its first Super Bowl spot: ‘we’re aspiring to be one of the biggest brands’
Discussing Fiverr's decision to run a spot on this year's Super Bowl, Robert Passikoff says "The timing couldn’t be better for Fiverr. They seem to be the right solution for the problems folks are facing now." TheDrum, by Kenneth Hein
Posted 2021-01-12
After Capitol violence, Trump brand partners eye dumping toxic asset: The President
"He was one of the strongest human brands we had ever seen," Robert Passikoff said. "The guy burned his bridges." NBC News, by Ben Popken
Posted 2021-01-11
Trump Brand Gains Value For TV, Entertainment Businesses, Declines For Other Marketers
President Donald Trump's brand -- as it relates to added advertising value -- has dropped among some major Trump-centric category brands, according to Brand Keys. MediaPost, Television News Daily, by Wayne Friedman.
Posted 2020-12-07
RadioShack cheats death, again, as brand gets another shot online
Robert Passikoff is not sure whether being an iconic brand is enough to guarantee that Radio Shack's relaunch will be a success. Chicago Tribune, by Matt Ott.
Posted 2020-11-24
Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude Shifts
Robert Passikoff discusses the rebranding effort. MediaPost, by Laurie Sullivan.
Posted 2020-10-22
Brand Loyalty is Changing Due to The Pandemic
Robert Passikoff discusses why shoppers are buying brands other than their preferred brands out of necessity during the pandemic. Fortune, by Chris Morris.
Posted 2020-10-21
2020’s Top Brands Ranked by Customer Loyalty
Results of this year’s Brand Keys Loyalty Leaders List. Marketing Charts.
Posted 2020-10-16
Do-It-Yourself Presidential Engagement Evaluation
Like most things in life, loyalty/engagement metrics can be used as a leading-indicator of consumer and voter behavior. MediaPost, by Robert Passikoff.
Posted 2020-10-08
Measuring & Leveraging Brand Loyalty
If you thought that brand loyalty was an esoteric measure of how customers "feel" about certain products, then you only had a very small view of the importance of these metrics and the breadth of the ways they can be used. TheCustomer, by Mike Giambattista.
Posted 2020-10-05
Amazon Leads Overall and Retail Category in 2020 Loyalty Leaders List
Highlights from Brand Keys 24th Annual Loyalty List of 100 brands, encompassing multiple industries. WWD, by Lisa Lockwood.
Posted 2020-09-24
Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
A new Brand Keys’ report on shifts in brand loyalty offers a closer look at how consumers favor brands that give them what they need during the pandemic -- and shake off those that don’t. MediaPost, by Sarah Mahoney.
Posted 2020-09-23
REPORT: The Consumer Trust Index Points (Way) South
More than one third of Americans (35%) have indicated that they have virtually no trust in a promised COVID-19 vaccine, and was the critical finding in the 9th wave of coronavirus consumer sentiment research conducted by TheCustomer, Brand Keys, and Suzy. TheCustomer, by Mike Giambattista.
Posted 2020-09-22
Smirnoff, yay. LinkedIn, boo. How COVID-19 changed people's feelings
The coronavirus and working from home have completely altered the way people live. It's also changed the way people feel toward certain brands, according to a comprehensive new study. ZDNet, by Chris Matyszczyk.
Posted 2020-09-18
Some Blue-Chip Brands See Loyalty Drop Precipitously During Pandemic, Survey Finds
As consumers absorb the disruptive effects of the COVID-19 pandemic, Brand Keys' Brand Loyalty Leaders List suggests perceptions are shifting around which brands deserve loyalty and attention. MarketingDive, by Aaron Baar.
Posted 2020-09-17
REPORT: Brand Keys Loyalty Leaders 2020 Announced
TheCustomer, by Mike Giambattista.
Posted 2020-09-16
Jeep, Amazon, Walmart Most Patriotic Brands
This year’s list includes some dramatic changes. More than a quarter (26%) are new to the list including Clorox, Netflix, Zoom, Domino's, Purell and Campbell's. MarketingDaily, by Tanya Gazdik.
Posted 2020-08-25
Three in ten have become Pandemic Pessimists
The new normal won't be normal for at least six months. The Best Customer Guide, by Peter Clark.
Posted 2020-08-18
Coronavirus Anticipation Index V.2 – August, 2020
By indexing the changes in anticipation for 21 key activities over time, American consumers are showing us when they think it will be ok to go back into the water. TheCustomer, by Mike Giambattista.
Posted 2020-08-14
In Joe We Trust: The Other Guy, Not So Much
The latest finding of Brand Keys Media Trust Tracker, indicates that the trust Americans imbue in Joe Biden's presidential brand, the Democratic contender's trust rating has moved up six percentage points. MediaPost, by Joe Mandese.
Posted 2020-08-12
TV News Networks Approach Parity As Trusted Brands
The major network news organizations are approaching parity — and at relatively high levels. MediaPost, by Joe Mandese.
Posted 2020-08-11
The Technology 202: Can TikTok make Microsoft cool again?
Microsoft is considering purchasing Chinese-owned TikTok. What might that mean for Microsoft? And for TikTok? The Washington Post, by Heather Kelly.
Posted 2020-08-07
Survey Reveals Most Patriotic Brands in America
If a brand can establish an emotional connection with consumers with a value as powerful as patriotism, it guarantees consumers will engage more strongly and behave more-positively toward the brand. TheCustomer.
Posted 2020-08-05
Can you guess what Fox News and Netflix have in common?
Clorox, Netflix, Purell, and Zoom are considered among the most patriotic brands in the United States, according to the annual Brand Keys consumer survey. Fast Company, by Zlati Meyer.
Posted 2020-08-04
The Coronavirus Anticipation Index – July, 2020
By indexing the changes in anticipation for 21 key activities over time, American consumers are showing us when they think it will be ok to go back into the water. TheCustomer, by Mike Giambattista.
Posted 2020-07-21
The North Face, REI, Patagonia Unfriend Facebook
The group charges that Facebook allowed “incitement to violence against protestors fighting for racial justice,” that it made Breitbart News a “trusted news source” and the Daily Caller a “fact-checker,” despite records of working with known white nationalists and neo-Nazis. Marketing Daily, by Sarah Mahoney.
Posted 2020-06-21
Anheuser-Busch's Babe Canned Wine Is Growing Up Fast, Via Ecommerce
The canned sparkling wine category is going gangbusters. Marketing Daily, by PJ Bednarski.
Posted 2020-06-18
The COVID-19 Lifestyle Changes Survey – What We’ve Learned So Far
A look back over what we've learned about our lifestyles and ourselves since the beginning of the COVID-19 pandemic. TheCustomer, by Mike Giambattista.
Posted 2020-05-14
Survey: The First Thing People Are Going To Do After Quarantine
We surveyed American consumers on the first activities they are most looking forward to after quarantine restrictions are lifted. TheCustomer, by Mike Giambattista.
Posted 2020-05-07
'Fake News' President's 'Trust' Falls To Lowest Level Yet, Lags Biden 4-to-1
Marketing: Politics Daily, MediaPost, by Joe Mandese.
Posted 2020-05-05
Covid-19 Consumer Behavior Reaches Saturation Levels 60 Days In
We seem be reaching a behavioral plateau of sorts. TheCustomer, by Mike Giambattista.
Posted 2020-05-04
COVID-19 Lifestyle Tracker: Toilet Paper & Movies
Two months into the Coronavirus Pandemic, the Lifestyle Survey points to sheltering-in becoming routine, continued nervousness about TP, and lots of movies. TheCustomer, by Mike Giambattista.
Posted 2020-04-22
COVID 19 Lifestyle Tracker: We’re Having More Sex
SURVEY UPDATE: 45 Days Into the Coronavirus Pandemic Sees Significant Changes In Consumer Activities. TheCustomer, by Mike Giambattista.
Posted 2020-04-15
As Video Conferencing Becomes the Norm, Some Question Whether It's Hurting Business
"This new paradigm has become the new normal, and what you're seeing is the Venn diagram of public personas and private personas," says Robert Passikoff. "It sets up a very interesting opportunity to judge people in ways that you probably never thought about." By Robert Klara, Adweek.
Posted 2020-04-07
SURVEY: How Coronavirus is Changing the American Lifestyle
National survey tracks 18 consumer lifestyle activities affected by Coronavirus and it's effects on day-to-day lives of Americans. TheCustomer, by Mike Giambattista.
Posted 2020-04-04
Papa John’s future was bleak in 2018—here’s how the company is coming back from the brink
By Marilyn Haigh, CNBC.
Posted 2020-02-26
'Trust' Reaches A High For All TV News Brands, Except One
In the aftermath of the presidential impeachment, all of America's leading TV news brands have reached their highest measure of trust since Brand Keys began tracking it for MediaPost in the summer of 2018. Except one. By Joe Mandese, MediaPost Marketing: Politics Weekly.
Posted 2020-02-25
Understanding Consumer Complexity: Q&A With Brand Keys' Passikoff
Dr. Passikoff says, “Consumers don't say what they think and they don't do what they say. Their decision-making is more emotional than rational.” To deal with this phenomenon, Passikoff developed Brand Keys which offers, among other studies, a syndicated annual brand assessment survey called The Customer Loyalty Engagement Index. By Charlene Weisler, MediaPost Media Daily News.
Posted 2020-02-04
Brand Loyalty Drivers are Growing, More Complex
Brand loyalty is growing – not shrinking. But brand loyalty drivers are also becoming more complex and harder to sustain. TheCustomer.
Posted 2020-01-29
Bev/Al Brand Loyalty Increases.
"Loyalty drivers are predominantly driven by consumers’ attitudes and desires, much of which is unarticulated and virtually all of which is emotionally-based,” says Dr. Passikoff. By Donna Whitaker, Kane's Beverage News Daily.
Posted 2020-01-29
Amazon, Netflix, MSNBC, Fox News, Google among top 20 loyalty brands: study
Amazon, Netflix, MSNBC, Fox News, Google and WhatsApp are among the media companies in the top 20 loyalty brands, according to Brand Key's annual Customer Loyalty Engagement Index for 2020. By Joe Concha, The Hill.
Posted 2020-01-28
Loyalty drivers grow complex as consumers get more complicated, report says
Customer brand loyalty increased an average of 20% between 2019 and 2020, according to results of Brand Keys' new Customer Loyalty Engagement Index. By Diana Christie, Marketing Dive.
Posted 2020-01-28
The Politics of Consumer Sentiment: Changes in the Trump Brand
Since his election to the Presidency, the added-value the Trump name brings to consumer categories has ‘ping-ponged’ according to changes in the political landscape. TheCustomer.
Posted 2019-12-04
What Consumers Will Be Buying In 2020
Insight into the leading indicators that form a clear – and historically accurate – view of what’s ahead for 5 key categories: Airlines, Banks, Online Payment Services, Online Retailers, and Retail Apparel. TheCustomer, by Mike Giambattista and Robert Passikoff.
Posted 2019-12-01